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Learn more about Prairie Land Insurance Agency.

About Our Agency - Portrait of the Team Over at Prairie Land Insurance Agency in Madison, WI

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The most important things in your life need to be protected. Prairie Land Insurance Agency is here to help you with solutions to meet your unique needs.

We are proud to be an independent insurance agency.

With over 45 years of experience in the insurance field, our dedicated staff at Prairie Land Insurance Agency in Madison, WI has the knowledge to provide you with value for your insurance needs.

Trust your financial security with us.

We believe your financial security and quality of life deserve personal attention from a trusted source. As your insurance advisor, we’re here to educate you and to help you make informed decisions so you can be protected from the unexpected and plan for the predictable.

Our History

Ron Lovaas, Prairie Land Insurance Agency’s original owner, started as a teacher after college and decided he wanted to be part of the insurance industry. Ron built the agency from scratch and was a John Deere Agent for several years until he branched out and felt the independent agency route better served his customers.

In 1996, his daughter Linda Kraus joined the agency. In 1997, his grandson James Gayton joined the agency. In 2005, Ron retired after a long successful career. He knew Linda and James would continue serving his clients with the same honest and ethical standards that he instilled in them. In 2018, James successfully obtained his Certified Insurance Counselor (CIC) professional designation. Lisa Gayton joined the agency in 2019, keeping with the family-owned tradition that has made Prairie Land Insurance the successful and reliable agency that customers have to come to expect.

The Independent Agency Advantage

Here’s what makes our insurance agency different.

Personalized Solutions

Get the power of choice with insurance that’s designed for your unique needs.

Knowledgeable Service

We’ll be there for you with reliable service and support to help you make informed decisions.

Trusted Relationships

You can rely on us to simplify the insurance process and advise you on your insurance.

Find Your Coverage

We’re here to help you explore your coverage options.

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Contact Prairie Land Insurance Agency

Our Madison, WI Office

2045 Atwood Avenue #113A
Madison, WI 53704

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Our Mission

At Prairie Land Insurance Agency, our mission is very simple. We strive to provide a true, concierge client experience which is unique in the insurance industry. We give clients the power of choice from top-rated national and regional insurance carriers.

Connect With Us

Prairie Land Insurance Agency is located in Madison, WI, and licensed in Wisconsin.

Our Milestones


Years of Combined Experience


Years in Business


Generations of Ownership

Let’s Get Started

  1. Step 1Fill out the form.
  2. Step 2Review your options with us.
  3. Step 3Get the coverage you need.

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